Partnering with comedic creator Josh Berry, our campaign played out across three content pieces: vox pop with real-life HENRYs across the city, a spoof ad and a call to arms for a foundation designed to get the hard-done-by HENRYs back to Nobu, back in their gilets and back being able to afford an overpriced salad lunch. From concepting to production and creator management, our end-to-end approach resulted in the most successful creator-led campaign IG have ever run.