As Emmi CAFFÈ LATTE broaden their media planning, we were asked to support with finding creator partners who were real ECL fans, to deliver a suite of TikTok ads that would capture the target audience at key category entry points and encourage them to enjoy an Emmi CAFFÈ LATTE to Be Ready for their day ahead. Starting with community insights, we co-created with real-life ECL consumers to ensure our creative hooked the community at a peer level. ​

Play Nimbus is a challenger fantasy football app, designed to bring a new, gambling-free and creator-led platform to world football. As we built toward the official launch, we drove momentum by leaning into trending topics surrounding the World Cup, as well as running giveaways and building a network of creator partners. Our partnership has scaled the total number of users to over 10k and a growing community around the app. 

As IG’s retained social agency, we were tasked with bringing a distinction of brand content to complement a densely populated trading news feed. Our work saw us activating a newly defined social strategy that led with a test-and-learn mentality; using the power of social data to inform our next move.

Emmi CAFFÈ LATTE challenged us to authentically enter the brand into a summer of culture; transforming from a grab-and-go coffee into a lifestyle choice. Our goal: reframe the brand to become topical and front of mind across the summer, resonating with socially fluent audiences.

Partnering with IG Investment Group, we were tasked as their retained social agency to turn a spotlight on how HENRYs up and down the country are being taxed to the gills as they break the £100k barrier for earnings, only to be taxed to high heaven.

Onken has long been known for an indulgent, creamy sweet treat. We were tasked to help Onken become the key ingredient for the whole kitchen. Complimenting our owned content, we needed to find creators with true community influence to reposition Onken among our target audience and shift behaviour to become a dining staple, ensuring every bowl gets licked clean from the feed to the fridge.