Doubling down on our social-first strategy, we blended reactive creative with culturally relevant content around heatwaves, sporting moments and pop-up activations to successfully engage our community at scale.

Inspiring habitual consumption, our strategy informed every aspect of our output, from Creator partnerships and content creation to community engagement and paid social amplification that positively impacted the Tesco checkout £££.

We combined a mix of creators, influencers, in-house production and ad content to ensure we were placing Emmi in the heart of feeds all summer long.