TRADING CONTENT WITH OUR COMMUNITY
As IG’s retained social agency, we were tasked with bringing a distinction of brand content to complement a densely populated trading news feed. Our work saw us activating a newly defined social strategy that led with a test-and-learn mentality; using the power of social data to inform our next move.
Social-first Creative
Creator & Influencer
OUR DELIVERY
Combining creator, owned content and brand partnerships, our feed came alive with social first content that hit new communities.
As the world became consumed by talk of the manosphere, we took to TikTok to launch a spoof new product for April Fools: The New IG weighted phone case. Helping traders make gainz, while making gains.
Working in partnership with creator Harry Konan, we managed the project end-to-end; from ideation, prop creation, content capture and delivery. The project landed with the community and delivered valuable insights in the FS trading community across TikTok, sparking conversation away from IG's channel.
14k Views
Averaged on Collab posts
+500
Followers in Q2
392k
Views on Bilt owned content production
