COFFEE FUELLED CREATORS MAKE A LATTE IMPACT ON TIKTOK
As Emmi CAFFÈ LATTE broaden their media planning, we were asked to support with finding creator partners who were real ECL fans, to deliver a suite of TikTok ads that would capture the target audience at key category entry points and encourage them to enjoy an Emmi CAFFÈ LATTE to Be Ready for their day ahead. Starting with community insights, we co-created with real-life ECL consumers to ensure our creative hooked the community at a peer level.
Creator & Influencer
Paid Social
OUR DELIVERY
Utilising social listening and proactive community outreach, we sourced a creator couple whose lives run on ECL… delivering authentic brand placements across a major TikTok ad buy. Our creative development, briefings and management empowered the couple to produce a suite of 6 ad creatives. We partnered with the media buying team within the IAT to enable testing of logo placement to ensure maximum brand recall.
Our work saw every TikTok benchmark for Emmi CAFFÈ LATTE truly roasted…
60%
CPM Reduction vs TikTok benchmark of £7-11
10.6%
VTR across campaign creative
28%
Reduced CPV delivered by hero campaign creative
