Play Nimbus

FINDING OUT WHO KNOWS BALL WITH PLAY NIMBUS

Play Nimbus is a challenger fantasy football app, designed to bring a new, gambling-free and creator-led platform to world football. As we built toward the official launch, we drove momentum by leaning into trending topics surrounding the World Cup, as well as running giveaways and building a network of creator partners. Our partnership has scaled the total number of users to over 10k and a growing community around the app.

Paid Social

Creator & Influencer

Social-first Creative

OUR DELIVERY

Running a social newsroom around the clock, we identified trending moments and conversations to introduce Nimbus to.

Our creator and owned content complemented one another as we built momentum across our owned channels, hitting the streets and interviewing real fans to see who truly knows ball.

To support the new app commercially, we delivered a paid programme across Meta to drive an increase in awareness and downloads straight from the app store.

+40%

increase in followers Vs Q1 2026

10s

Average owned content watch time

+50+

increase in monthly views vs Q1 2026

+68%

growth in followers from target demographic

Shall we get this

Shall we get this

NEXT PROJECT

RUFFLING FEATHERS TO END THE FINANCIAL YEAR

Partnering with IG Investment Group, we were tasked as their retained social agency to turn a spotlight on how HENRYs up and down the country are being taxed to the gills as they break the £100k barrier for earnings, only to be taxed to high heaven.

Paid Social

Creator & Influencer

Social-first Creative